Emma and Elizabeth is inspired by a lifelong love of literature and timeless style. Named after two of Jane Austen’s most iconic and independent heroines, our brand celebrates women who are smart, confident, and unapologetically themselves.

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After years in publishing, surrounded by stories and imagination, Krista realized that her own story was calling - a dream nurtured since childhood: to create a fashion brand that blends elegance, practicality, and modern luxury. Inspired by her Canadian, German, and Arab heritage, Emma and Elizabeth speaks to women who value quality, appreciate style, and move through life with confidence and purpose. Krista’s background has shaped her belief that every woman deserves to feel both empowered and radiant.

 

Every piece - handbags, jewelry, and accessories - is thoughtfully curated to be both functional and aspirational, helping women carry their essentials while expressing their personality and sophistication.